Beefeater was given the name by James Burrough to indicate its style and its true London links. Beefeater is never less than 40% alcohol as they believe that reducing the alcoholic strength adversely affects the taste. Wheat and barley are the grains used for the base spirit, to give a clean taste. The botanicals used to flavour the gin include; juniper berries from Italy, coriander seeds from Romania, Russia and Bulgaria, orange and lemon zest from Spain and angelica root from Flanders.